Tourism Ireland localise its travel content marketing campaign in French

Tourism Ireland Piggybacks on Game of Thrones to Lure French Tourists

Tourism Ireland is reaping the benefits of the worldwide success of Game of Thrones. Part of the show is filmed in Northern Ireland. The Irish tourist board signed a deal with HBO to promote the show’s stunning filming locations. Their global campaign was launched in April and is running until mid-June in several countries including France. Let’s take […]