A few years ago, I wrote a series of articles for Studyrama and its French, Belgian and Swiss sites about working as an au pair.
ASOS is doing a great job at repurposing its content into different languages from print to mobile and digital. Let’s take a look at how the fashion powerhouse links its editorial strategy to its product offering in France, Germany and Great Britain. Get some inspiration and craft your own multilingual content repurposing strategy.
Tourism Ireland is reaping the benefits of the worldwide success of Game of Thrones. Part of the show is filmed in Northern Ireland. The Irish tourist board signed a deal with HBO to promote the show’s stunning filming locations. Their global campaign was launched in April and is running until mid-June in several countries including France. Let’s take […]
This is the first part of a series of posts focusing on brand publishing strategies in the travel industry. Let’s begin with private home rental specialist, onefinestay. The British company edits two publications serving different purposes called The Edition and Guestbook. Onefinestay cater for wealthy travellers on the lookout for a prime short-term rental in […]
Depending on the budget and resources at your disposal, your travel brand can produce different kinds of content marketing pieces. Are you on a low budget? Have a look at Skyscanner’s great infographic. If you have a decent budget but don’t have in-house content writers, follow HouseTrip’s lead. Call in travel bloggers to write for […]