In my previous post, I translated the subject line of a Moda Operandi newsletter. In this post, I’ll be will be sharing my vision on how to adapt the main messages of the email.
Email copywriting is a tough job. Your newsletter subject line is meant to be snappy and sharp. You only get a split second to catch your reader’s attention. As a French Copywriter, I ponder a lot on how I would adapt newsletter subject lines for a French audience. How do you retain the style and meaning […]
The first half of October is behind us. I came across two different but interesting fashion content marketing strategies in the luxury sector. Both Louis Vuitton and Harrods came up with new projects this month. The first is a traditional format with a little CRM twist while the latter is a modern and engaging web […]
Whitecross Street Market is one of London’s oldest markets. Nestled between Barbican and Old Street, it opens daily on week days from late morning until 5pm. Things get very interesting on Thursday and Friday with the street food market. This is when you need to pop there! At lunch time you will find scented food […]
I have been commissioned to write a moving guide to London for future French expats. MoveHub, the client, is an international relocation company. They cater for customers from all over the world. Harnessing multilingual content marketing to raise your profile Always make sure you produce content that answers your customers’ questions. Your content needs to be […]