Translating Fashion Copy: English to French Email Copy

Emails are a great way for fashion retailers to connect with their audience on a regular basis. Newsletters allow brands to promote specific lines and content depending on the weather, the news and pop culture. I think a brand’s tone of voice truly shines through its emails. How does your company adapt marketing messages for a […]

English to French Translation Mishaps on Paperchase.fr

Paperchase is expanding its reach in France with the launch of Paperchase.fr. The British stationery retailer launched its French language website on 27th April. Here are my first impressions. Paperchase is a household name in its home market, Britain. The company has been around for over 40 years and has 130 stores across the country. […]

Reversible Delphie bag by Mulberry

Fashion transcreation: brand language and tone of voice

Capturing the essence of a brand is paramount to the successful adaptation of marketing copy from one language to another. Different brands, different voices! It is crucial for any freelance translator to understand who your customers are. Knowing what your target audience is like will help both copywriters and translators use the appropriate tone of […]

English to French product description transcreation

Top notch product descriptions are vital to any online shop. I would recommend not to use the manufacturer’s product descriptions if you sell the same products as your competition because they are likely to use them too. You don’t want to end up with duplicate content! This is when hiring a native French copywriter comes […]