France: Father’s Day Shopping Trends

As French families are about to celebrate Mother’s Day this weekend, British and French brands are rolling out their Father’s Day campaigns and offers ahead of Sunday 19th June. Here are a few things you need to know about la fête des pères.

Boys gifting presents to their mum on Mother's Day

Mother’s Day in France: 12 stats and trends you need to know

Mother’s Day is around the corner! In case you are wondering why on Earth I am blogging about this major event in May, rest assured I didn’t miss the memo. On Saturday 6th March 2016, millions of Britons showered their beloved mum with gifts. Did you know that the French celebrate Mother’s Day (Fête des […]

Fashion Content Marketing October 2014 Round-Up

The first half of October is behind us. I came across two different but interesting fashion content marketing strategies in the luxury sector. Both Louis Vuitton and Harrods came up with new projects this month. The first is a traditional format with a little CRM twist while the latter is a modern and engaging web […]

Multilingual Content Repurposing: Do It Like ASOS!

ASOS is doing a great job at repurposing its content into different languages from print to mobile and digital. Let’s take a look at how the fashion powerhouse links its editorial strategy to its product offering in France, Germany and Great Britain. Get some inspiration and craft your own multilingual content repurposing strategy. 

Tourism Ireland localise its travel content marketing campaign in French

Tourism Ireland Piggybacks on Game of Thrones to Lure French Tourists

Tourism Ireland is reaping the benefits of the worldwide success of Game of Thrones. Part of the show is filmed in Northern Ireland. The Irish tourist board signed a deal with HBO to promote the show’s stunning filming locations. Their global campaign was launched in April and is running until mid-June in several countries including France. Let’s take […]