French SEO copywriting for the ‘Best Swiss Start-up of 2013’
- French creative writing
- French SEO copywriting
- French proof reading
HouseTrip.com is a holiday rental booking site. Users can search and book self-catering accommodations in various holiday destinations. Launched in 2010, the site has 300,000+ listings in over 15,000 destinations worldwide. HouseTrip is a rising company voted Best Swiss Start-Up of 2013, and is one of The Next Web’s UK Tech5 fastest growing tech companies.
I worked on this exciting project from July 2013 to September 2014. I was commissioned to write website copy in French for the landing pages of various holiday destinations.
I delivered optimised short articles about various cities, regions and countries. These articles highlighted different types of accommodation that holidaymakers could rent in any given destination. These mini guides were designed to inform travellers about the sights to see and the things they could do in that area.
The holiday rental online booking market is competitive and customers spend a considerable amount of time researching prices and information before booking. As a French SEO copywriter, I made sure the copy carried keywords relevant to the activities of the company whilst crafting engaging and useful content. HouseTrip is a family-friendly travel brand – which made it all the more fun to write for them.