I was recently commissioned on a fashion transcreation project for an iconic fashion brand, Tommy Hilfiger. The job entailed translating product descriptions from English to French for their childrenswear range. Scroll down to take a peek at my translations.
It was fun and challenging working on this fashion transcreation project. I don’t have any fashion training so I did a lot of research in both languages to familiarise myself with the fashion lingo. During my research, I came across a useful resource that will come in handy to fellow fashion transcreators: Fashion A to Z: An Illustrated Dictionary by Alex Newman with illustrations by Zakee Shariff. Its small size allows you to carry it around in your handbag – which is great if you’re often on the go!
Tommy Hilfiger featured a few products in a recent newsletter. I worked on the French product descriptions of the Anderson shirt, the Nadine dress, the Denver parka and the Charlie bomber jacket (see below).